Market Mapping & Segmentation

Mapping your market helps identify the various routes your product(s) and service(s) can take to the market together with identifying key influencers and decision makers. This enables the identification of key segments, the development of tailored value propositions and targeted promotion campaigns.

The market map is a core tool used in the development of a customer focused segmentation strategy enabling you to target resources efficiently and effectively in the markets that offer the best opportunities for your product(s) or service(s). This methodology forms the basis for a robust marketing plan.

Arvada has experience of using this approach in developing marketing plans in a wide range of markets, particularly in business-to-business sectors.



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