Key Account Management

In today's business environment many companies are reaping the rewards of working together and collaborating to develop mutually beneficial initiatives.

We consciously differentiate Key Account Management (KAM) from Customer Relationship Management (CRM) because KAM is based on developing and retaining strategic customers with whom a business can develop a jointly profitable partnership based on trust.

The partnership has to be carefully managed because it requires the sharing of information and the liaison of various departments and multi-functions. The Key Account Manager requires a broad range of business and management skills to manage the partnership as well as the authority to make decisions and allocated resources.



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